One of the most common questions we hear is: “How long does natural skincare last?” Because small‑batch, plant‑based blends don’t always come with printed expiration dates, many people are unsure of their average shelf life. The truth is, nature has its own timeline — and honoring it is part of caring for your skin.

Natural products are vibrant and alive, but that also means they change over time. Oils can go rancid when exposed to air and light, losing their nourishing power. Butters may soften, separate, or lose potency, making them less effective. Scrubs can dry out, harden, or lose their exfoliating magic if not sealed properly. These shifts aren’t flaws; they’re reminders that your skincare is crafted without harsh preservatives and is meant to be enjoyed fresh.

So, how long can you expect your Earth Born Beauty products to last after opening?
Every blend is handcrafted in small batches, so freshness matters. Once opened, here’s the general PAO (Period After Opening) guidance for our products when stored in a cool, dry place:

• ✨ Scrubs & Body Mists: Best used within 12 months
• ✨ Whipped Body Butters: Stay fresh for up to 18 months
• ✨ Soaps: Naturally long‑lasting, often keeping their integrity for 2 years

These timelines help you enjoy each product at its peak — the way it was intended. Expiration dates aren’t the enemy — they’re a promise of care and quality. They ensure that what you’re putting on your skin is safe, effective, and true to its purpose. Think of them as a love note from your skincare maker, reminding you that you deserve blends at their peak.

To keep your products fresh, store them in a cool, dry place away from direct sunlight. Always seal jars and bottles tightly, and use clean hands or tools to avoid contamination. Pay attention to the signs: if the scent shifts, the texture changes, or the color fades, it’s time to let it go.

At Earth Born Beauty, we honor time and truth. Our handcrafted, plant‑powered blends are designed to be used fresh, so every butter, scrub, mist, and soap you enjoy is at its most potent and soulful. Freshness matters — because your glow deserves nothing less.